Here's why:

Search Engines look for "searched for" words first in title tags.

The title tag is one of the main places search engines look to get a description of your site when posting the results of a keyword search.

Most people destroy any chance of success by making one or more of the following 3 mistakes in their title tags.

Before we start let's describe what a TITLE TAG is and where it goes. Your TITLE TAG goes at the top of the page right after your HEAD TAG. Use HTML code and do it exactly as shown below:

Your title with a description using important Keyword Phrases

Now let's get started.

Mistake #1. If your keywords or keyword phrases are not in your title tag, your Web page will NOT be found anywhere near the top of the search engines when these keywords and keyword phrases are search for.

Your keyword phrases absolutely MUST be in your title tag.

Mistake #2. Trying to put too many words and phrases in the title tag. Your title tag must be less than about 80 characters (including spaces) for Google and most other search engines. That's why you can't optimize a page for more than three to five keywords or keyword phrases. Two or three are better.

Mistake #3. I think this is the most repeated mistake of all and it's so easy to avoid. Be sure to START your title tag with a keyword or keyword phrase. And even more important . . . start your title tag with your most important keyword phrase.

Here are some other important notes about title tags. Don't repeat words over and over in your title tag. You can use some words two times such as "golf clubs" and "golf shoes," but don't over do it.

Have a different title tag for each page of your Web site.

Don't put your company name in your title tag.

Killer Title Tags are your key to high rankings on search engines Most people spend days or weeks on their Web site pages and then spend less than five minutes (some people have admitted to spending less than one minute) writing their title tags.

Remember: Your title tag is responsible for 80% of your success for high ranking on the search engines. AND it's responsible for getting traffic after you get the high ranking (because it's likely to be used for the description of your site when search engines list your page in the results for a keyword search.)

In summary: The time you spend designing and writing your title tags will be well rewarded.

Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for membership website software